Now the German company’s new buy has 20 apps covering variety of endurance, health and fitness activities in 18 languages. This year, it bought diet and exercise app MyFitnessPal for 437 million euros and social fitness network Endomondo for 78 million euros.īut it took until as late as last year for Adidas to launch its own miCoach fitness device. Baltimore-based Under Armour overtook Adidas last year as the second-biggest sportswear maker in the US. Nike isn't the only one outrunning Adidas. The US firm teamed up with tech giant Apple on the Nike+ running programs for the iPod and iPhone and launched the FuelBand calorie tracker in 2012. Rival Nike, which has been taking market share away from Adidas, has proven to be more in touch with industry trends. The acquisition is in keeping with an industry-wide trend of increased investment into digital fitness tracking - where Adidas has been falling behind. The announcement came a day before Adidas is expected to announce quarterly figures. German sportsgear manufacturer Adidas announced Wednesday it had bought the Runtastic fitness app from German media conglomerate Axel Springer for 220 million euros ($239 million).
0 Comments
Leave a Reply. |